What
does a completed SCO Map look like? Here is one example:
If you understand SCO Maps in their
original 2006 form you will also notice the improvedcapacity for iteration. In
fact mature Outside In organizations will have undertaken two or perhaps three
cycles of analysis to arrive at a completed understanding of customer needs.
In this example the one liner is “Improving
Quality of Life”.
So circle back and prepare your own SCO Map
(we also call the iterative diagram a SCO Revolution to explain the need for further
refinement beyond the first cut).
Test it with colleagues and don’t be
surprised if you find your understanding of customers needs is totally
transformed for the better.
