Astute CEO’s (think Jeff Bezos - Amazon, Tony Hsieh – Zappos, for instance) see a direct connection between Great customer experiences and winning the triple crown, i.e., lower costs of business, greater revenue and enhanced service.
How so? See the full picture at:
https://www.linkedin.com/pulse/customer-experience-how-have-your-cake-eat-steve
https://www.linkedin.com/pulse/customer-experience-how-have-your-cake-eat-steve