The Focus has shifted from Inside-Out to Outside-In

I am frequently asked to summarise the difference between the inside-out industrial/information age mindset, and that of Outside-In (think Apple, Google, Zara, Zappos, Emirates etc.) thinking and practice. So here to answer that request (and from a section in my upcoming new book) is the overview.

Over the following weeks we will delve into each area and I will provide examples and case studies of each aspect of this Copernican shift.

The Focus has shifted from Inside-Out to Outside-In
	Industrial/Information Age	Customer Age
People	Silo's	Multi functional
	Specialist	Multi skilled
	Isolated	Relationships
	Awards - Time served	Awards - Value Created
	Autocratic	Dynamic (to suit the needs)
Processes	Doing things right	Doing the right things and doing things right
	Manufacturing mindset	Customer Experience
	Tasks/Activities and Outputs	Outcomes and SCO's
	Stocks	Flows
	Products	Services
	Left to Right, Top to Bottom	Customer Centric
IT	Algorithmic	Heuristic
	Hierarchical	Hyperlinked
	Analytical	Understanding
	Ownership	Access
Strategy	Top Down	Inclusive
	Structured and Rigid eg 5 yr plans	Agile and Adaptive
	Tablets of stone	Continual Alignment to SCO's
	Market/product focus	Customer/expectation focus
Customers	Uninformed	Prosumer
	Loyal	Promiscuous
	Forgiving	Rebellious
	Locked-In	Demand Flexibility
	Compliant and managed	High Expectations and fickle
	Single channel	Multi channel
		(c) 2012 Steve Towers

Next week we'll start by reviewing the Customer Aspect
 

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