Customer Experience Management
Achieving Successful Customer Outcomes with BPM, CEM and Outside-In thinking and practice.
Is imitation the most sincere form of flattery?
Mahmoud Elsisi, CPP Master at Red Crescent, wins this months 'spot of imitation' with an article published by McKinsey.
And you know we are so proud when someone outlines the approach, so have a look at and tell us what you think..
http://www.mckinsey.com/insights/business_technology/accelerating_the_digitization_of_business_processes
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