5 Word of Mouth Impacts on the Customer Experience

Word of Mouth

  • 95% of dissatisfied customers tell others about their bad experience (Dimensional Research)
  • 74% of consumers identify word-of-mouth as a key influencer in their purchasing decision. (Ogilvy, Google and TNS)
  • 88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts. (Bright Local)
  • High satisfaction rates result in 2-12 times higher recommendation ratings. (Market Force)
  • One happy customer can equal as many as 9 referrals. (American Express)

Are you with CX yet? Join your fellow professionals in getting more scientific about the Customer Experience.


Join us to learn the Secrets of Apples, Googles, Zara, Zappos and Emirates success

Certified Process Professional Masters Champions (CPP-Master) Program


An internationally recognized program with proven track record delivered by been there and done it coaches more than 150 times, in 57 cities with delegates from 108 countries.
The program, now in its tenth year, utilizes the BP Groups approaches and framework to help you and your organization win the triple crown – simultaneously reduce costs, grow revenues and enhance service.
Producing Immediate and sustainable business results across any industry and sector.

Become a qualified CPP-Master and demonstrate your professionalism http://www.bpgroup.org/book-class.html