How to Avoid the Metrics Trap AND FREE book

Guest this week is CX Guru, James Dodkins:

Download James Dodkins latest book 'Foundations for Customer Centricity' and learn how the very best companies avoid the Metrics Trap http://bit.ly/cxFoundations


I saw a quote the other day about how increasing testing won’t improve education and It made me think of the parallels between that and business.

Too many times we think in order to get better we need tighter measures over our everyday tasks and activities. However in actuality, the most successful organisations on the planet think more like a football (soccer) team and are more interested in the measures that directly impact success, the most important being the score.

So next time you find yourself wanting to increase your measures maybe you could take a football (soccer) team view and measure less but more important things.

Download James Dodkins latest book 'Foundations for Customer Centricity' and learn how the very best companies avoid the Metrics Trap http://bit.ly/cxFoundations


You can also reach James

photoJames Dodkins
Chief Customer OfficerBP Group
Website: www.bpgroup.org
Address: 124 New Bond Street, London, W1S 1DX