Impact on Customer Satisfaction and Revenue Growth
If you deliver a great
customer experience research* suggests customers will buy from you again – and that
is both B2C and B2B.
Impact on cost
Delivering an engineered
Customer Experience will reduce costs by identifying work currently undertaken
that does not contribute to a Successful Customer Outcome. Elimination of this
unnecessary work speeds and streamlines the process. In fact it is about
creating, managing and delivering to expectations.
Virgins maxim of “Simple basics
with occasional moments of magic”enables their people to deliver consistently
with discretion to go the extra mile when necessary.
* Forrester in 2009 used data from nearly 5,000 consumer surveys to examine the correlation between the Customer Experiences delivered by 100+ US firms and customer loyalty. Results across 12 industries showed that good Customer Experience correlates to consumers’ willingness to repurchase, reluctance to switch, and likelihood to recommend firms.
