This is based on the research from ARG (Charleston)..
To really annoy your customers have them talk to a telephone operator in India.
The numbers from ARG reveal an uncomfortable truth:
"43% of Americans told us they can't understand what a person from India is saying" and .. "21% get downright angry" Also "95% say they are provoked when a person speaks broken English when they answer their call" The same survey says "32% of Americans said its driven them to stop doing business with the company".
We'll review one excellent case study why it doesn't have to be that way in the next mini article.
What is your experience?
