Achieving Successful Customer Outcomes with BPM, CEM and Outside-In thinking and practice.
Alan Trefler – The wonderful Wizard of Oz? - Gartner, San Diego
At the recent annual Gartner BPM conference in San Diego, diehard BPM veteran Alan Trefler of Pegasystems (founder and CEO) gave his keynote presentation. Trefler began by reminding the audience that in today’s turbulent economy we are all “not in Kansas anymore” and may just need some fancy slippers to find our way back home to success and profitability.
Get yourself a coffee and revisit the Wizard of Oz for quarter of an hour with Alan Trefler – Video (you will need to register with Pega but that just takes two minutes) Event here
Whatever next "Stargate BPM"? :-)